WHO WE ARE
WAYS is a catalyst for transformation in the luxury lifestyle industry. With deep expertise and a future-focused mindset, we partner with brands to unlock their full potential, shaping bold strategies, elevating brand value, and driving sustainable growth.
Operating globally with a strong presence in North America, we connect ambition with execution through a powerful network of industry leaders, cultural influencers, and top-tier partners.
Founder’s Note: I founded this consultancy to connect vision with execution. With over two decades of experience shaping brands, expanding markets and building creative partnerships across fashion, hospitality, and lifestyle, I feel every project is an opportunity to shape the future through cultural presence.
Rita Capasa
Founder WAYS