At the intersection of culture and commerce we shape narratives, build momentum and create impact. These collaborations execute the vision of lasting cultural moments to connect and drive growth.

HEVEN

Costume National x Marina Abramović 

We facilitated a visionary collaboration at the intersection of performance, fashion, and cultural innovation between Marina Abramović and Costume National for The Art of Elysium’s HeavenGala, where performance and fashion converged into a singular experience. The evening opened with a silent party, setting the stage for an evolving experience where garments became central. The interactive concept engaged guests like Johnny Depp, Jared Leto, Usher, Cara Delevingne, James Franco, and many more in a dynamic, evolving narrative. Models in Costume National’s pre-fall collection became part of Abramović’s immersive unfolding storytelling. Designed over six months with Ennio Capasa, The collaboration garnered high media visibility, strengthening Abramović’s and Costume National’s influence in contemporary art and fashion while driving public engagement and increasing brand presence

Marina Abramovic and Ennio Capasa lying in bed wearing matching tie-dye pajamas, facing upwards, in a black and white photo.
Costume National Fashion model wearing a cream-colored shearling coat and white outfit on a runway, with another model in a similar outfit in the background, against a black background.
Large formal gathering for Art Of Elysium Heven by Marina Abramovic in Collaboration with Costume National in a tent with chandeliers, people in suits and dresses, socializing and holding drinks.

CoSTUME NATIONAL  X  TOILET PAPER  

Costume National x Toilet Paper A collaboration where fashion meets visual provocation. Costume National partnered with Toilet Paper, the subversive magazine by Maurizio Cattelan and Pierpaolo Ferrari. Guest contributors like Susie Lau, Sergei Sviatchenko, and Jonas Lindstroem infused the brand’s online identity with photography, video, and editorial perspectives. The partnership extended into a capsule collection—five T-shirts and a bomber jacket featuring imagery from Toilet Paper’s latest issue—further blending fashion and contemporary art in a bold, collectible statement. All Items were sold out immediately.

Collage featuring fashion items from Costume National, including a colorful jacket and graphic t-shirts, alongside eclectic images such as scissors cutting a bird and a bitten soap bar.
Bomber jacket collaboration between Costume National and Toilet Paper magazine, Back of a blue and pink jacket with a printed image of hands holding scissors cutting the wings of a bird, and text in a foreign script.
Female Fashion Model wearing a Bomber jacket collaboration between Costume National and Toilet Paper magazine and a horse costume and red hat, posing in a courtyard.

NEW NO DARK WAVE

Costume National x NEW NO DARK WAVE A radical  synthesis of fashion, film, and contemporary art. NEW NO DARK WAVE brought together Costume National and artists Aaron Young, Daniel Firman, Frédéric Beigbeder, James Franco, and Tobias Wong in a bold month-long installation at the NYC flagship. James Franco’s documentary screened privately in a fitting room for one viewer at a time, while his portraits as Cindy Sherman were displayed alongside curated works from the participating artists. The opening event drew Marina Abramović, Jared Leto, Lorenzo Jovanotti, Lea T, Waris Ahluwalia, Chiara Clemente among other cultural icons, turning the store into a creative epicenter. The collaboration amplified Costume National’s cultural relevance, generating extraordinary public engagement and driving sales through heightened foot traffic—proof that immersive brand experiences translate into tangible business impact.

James Franco as Cindy Sherman with scarf looking upward in front of building for the Costume National Event New no Dark Wave
Ennio Capasa and Jared Leto posing together, one wearing a leather jacket and the other wearing an "I love NY" shirt, indoors with framed photos on the wall for New No Dark Wave
Ennio Capasa , Lorenzo Jovanotti and Marina Abramovic at the New No Dark Wave event , with two men in black apparel and jackets, and a woman wearing a black outfit. One man wears a hat. They are smiling and standing close together.

WOOLRICH X LAURYN HILL

A cultural statement with Ms. Lauryn Hill :

Three iconic outerwear pieces that sold out in seven minutes.

A landmark event that redefined the brand’s energy in an old firefighter’s station on Lafayette Street.

An immersive experience: a live performance by Ms. Lauryn Hill, mural paintings, custom heat-printed T-shirts, a snow room installation, and underground dancers from Harlem.

This was Rita’s first project at Woolrich. This collaboration ignited momentum, setting a new standard for brand engagement blending fashion, music, and culture into a transformative brand experience.

Lauryn Hill wearing a red and black checkered coat with a high collar, blue sky background. Woolrich for Lauryn Hill collaboration .
Lauryn Hill wearing a colorful headwrap and jacket with bold text, standing outside a theater. Woolrich for Lauryn Hill collaboration .
Black and white photo of a Lauryn Hill singing on stage with a microphone, wearing glasses and a plaid shirt, surrounded by a crowd using phones, with a cameraman recording the performance.Woolrich for Lauryn Hill collaboration .

WOOLRICH X GRIFFIN

A bold intersection of sustainability, design, and immersive retail. For the occasion, Woolrich and Griffin transformed the Soho store into a forest in the fall, reimagining the space as an interactive hub. Soundtracked by DJ Ruby Aldridge, guests engaged with craftsmanship and conscious innovation in an environment that blurred the lines between nature and urban retail. A capsule collection dropped in-store and sold out instantly, amplifying the collaboration’s cultural and commercial impact. Partnering with the National Forest Foundation, over 1,000 tree seedlings were pledged, reinforcing a commitment to environmental action. This collaboration fused commerce, culture, and sustainability, proving the influence of experiential brand storytelling.

Griffin for Woolrich Indoor display of mannequins wearing colorful coats surrounded by autumn foliage and decor.
Male Model in a red and yellow jacket standing on a rocky coast under cloudy skies. Text promotes a Woolrich event on recycled fabric and circular economy, featuring the Zero Water initiative, on November 6th in New York. Collaboration with Griffin
DJ setup with plaid table in forest setting with leaves and foliage. Woolrich's Collaboration with Griffin at the NYC store in Soho

WOOLRICH X JOSHUA VIDES

A groundbreaking fusion of art, fashion, and immersive retail. Woolrich unveiled its first US Snow Room at the NYC flagship, transforming the space into a sub-zero environment with real snow, ice, and trees in collaboration with Techno Alpin. To amplify the experience, Woolrich partnered with artist Joshua Vides, who reimagined the store with his signature black-and-white graphic art, creating an Instagram-worthy installation. The launch event, DJed by Mia Moretti, brought together cultural figures including Maggie Gyllenhaal, JiaJia Fei, and Christina Paik, immersing guests in a multi-sensory winter experience. Alongside the installation, Vides introduced a capsule of six hand-painted Gore-Tex Storm Parkas, with proceeds supporting The Bowery Mission. The collection sold out instantly, reinforcing the collaboration’s cultural relevance and commercial success.

View of Woolrich's snow room with snowy birch trees through a store window with reflections of clothing displays, in the NYC store in Soho
Joshua Vides Collaboration with Woolrich White winter jacket with black tree pattern and hood
Joshua Vides Collaboration with Woolrich. Joshua Vides standing inside a black and white cartoon-style room with a brick wall, chair, barrel, and lanterns drawn on the walls.